One of the difficulties in assessing the effectiveness of stage-matched interventions is ________.

a. creating appropriate scale items
b. isolating the effects of the interventions
c. the fact that people are continually moving through the stages
d. having a dependable way to identify what stage people are in


d. having a dependable way to identify what stage people are in

Communication & Mass Media

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Reasoning from __________ relies upon whether or not the condition or mark cited

can be taken as reliable proof. (a) cause (b) sign (c) parallel case (d) generalization

Communication & Mass Media

He was America’s first advertising agent?:

a) Volney Palmer; b) Samuel Pettengill; c) Benjamin Day; d) George Rowell; e) J. Walter Thompson

Communication & Mass Media

Which barrier to effective listening is displayed when Hilde listens to Sven very carefully until he says something she can use against him, and then she interrupts?

A. criticizing the speaker B. distracting emotional noise C. differing speech rate and thought rate D. being self-absorbed

Communication & Mass Media

Questioning the logic of an authors' conclusions or whether or not they provide adequate evidence is questioning the ____ of the authors' information

A) validity B) currency C) reliability D) relevance

Communication & Mass Media