Briefly describe the two steps in identifying connectors. Why is the second step especially important to the MPR process?

What will be an ideal response?


Selecting types of connectors is the first step in creating a media list. The second step is identifying the specific outlets. Selecting outlets is important to meeting MPR objectives because connectors that cover a story convey that story to their audiences. They also influence the way audiences perceive the message because of connectors' reputation among their audiences.

Business

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The following information is available for Fenton Manufacturing Company at June 30:  Cash in bank account$7255?Inventory of postage stamps$82?Money market fund balance$13,200?Petty cash balance$430?NSF checks from customers returned by bank$947?Postdated checks received from customers$591?Money orders$1057?A nine-month certificate of deposit maturing on December 31 of current year$8800??Based on this information, Fenton Manufacturing Company should report Cash and Cash Equivalents on June 30 of:

A. $21,914 B. $17,542 C. $21,832 D. $20,885 E. $21,942

Business

Why the residual value of equipment is relevant when considering the replacement of equipment?

Business

According to the Minnesota twin studies, what percentage of occupational choice is due to heredity?

A. 0% B. 30% C. 50% D. 80%

Business

The life cycle of new retail forms is getting longer

Indicate whether the statement is true or false

Business