The triple bottom line is a measure of a firm's success based on multiple criteria, commonly referred to as
A. brands, buyers, and bucks.
B. people, planet, and profit.
C. segmentation, targeting, and positioning.
D. partnership, planning, and positioning.
E. product, price, and promotion.
Answer: B
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
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