Which of the following must occur before PR can successfully implement employee engagement strategies?

a. empowering employees
b. defining corporate values
c. establishing CSR goals
d. embracing diversity


b. defining corporate values

Communication & Mass Media

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Giving a toast, presenting an award, and paying tribute are three examples of special occasion speeches

Indicate whether the statement is true or false

Communication & Mass Media

___________ are the specific tools you use to search for

information on the Web. a. Web sites b. Databases c. Search engines d. Web pages

Communication & Mass Media

Pierre finds that when he speaks to his communication professor, he tries to use some of the vocabulary and concepts he has learned in class. When he speaks to his younger cousin, however, he tends to speak in shorter sentences, using more familiar words and ideas. This is an example of how Pierre is applying the __________ theory.

A. appropriation B. self-centering C. adaptation D. communication accommodation

Communication & Mass Media

A _______________________ is a board consisting of control levers and buttons that allows a technician to select and mix video and audio signals directly in a studio to produce completed segments for broadcast media and related formats.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media