Which of the following correctly names the “Big Three” media conglomerates that dominate the world music market?

A. Interscope, Island, and Def Jam
B. Motown, Atlantic, and Columbia
C. Walt Disney, Warner Music, and Interscope
D. Sony Music Entertainment, Universal Music, and Warner Music


D. Sony Music Entertainment, Universal Music, and Warner Music

Communication & Mass Media

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The rules of ethical interviewing, at times, allows for embellishing a story or changing an example just slightly to fit your needs

Indicate whether the statement is true or false

Communication & Mass Media

The clincher is the last chance to reinforce your central idea

A. True B. False

Communication & Mass Media

______ focuses on the overall goals and dreams of the organization, whereas ______ describes key elements of the overall purpose.

A. Mission; vision B. Mission; brand voice C. Vision; brand voice D. Vision; mission

Communication & Mass Media

The following in an example of a positive reinforcement program

a. ignoring athletes who have bad attitudes b. punishment for cheating in strength work c. progression chart system for off season practice d. taking away rewards for the progression chart if athlete fails to maintain goals

Communication & Mass Media