Distributive fairness is
A. customers' perception of a retailer's customer service on the basis of reliability, assurance, tangibility, empathy, and responsiveness.
B. the retailer's rigid adherence to the set guidelines in order to reduce variability in handling customer complaints.
C. customers' perceived fairness of the process used to resolve service complaints.
D. the standard approach used by a retailer to deal with all customer complaints.
E. customers' perception of the benefits received compared with their costs in terms of inconvenience or monetary loss.
Answer: E
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Indicate whether the statement is true or false
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