Which of the following product mix pricing strategies involves pricing products that can only be used with the main product?

A) by-product pricing
B) product bundle pricing
C) captive product pricing
D) product line pricing
E) optional product pricing


C

Business

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Write a user-defined function to calculate the last dividend payment (D0) using the two-stage growth model as defined by (9-5) on page 260. The formula is:



The function should be named TwoStageDiv, and will need to accept five arguments: the initial growth rate (g1), the period of time that dividends will grow at this initial rate (n), the dividend growth rate for the remainder of time (g2), the required rate of return (kCS), and the price of the share of stock today (VCS). Use the formula to find the solution given the following data: the price of the share of stock today is $20; the initial growth rate is 15% during the first five years. The growth rate will then decline to 8% indefinitely. The required rate of return is 12%.

Business

Porter's Five Forces of Competitive Position Model is used to determine where power exists in a company's ________

A) internal environment B) business market C) consumer market D) microenvironment E) macroenvironment

Business

Firms sometimes invest in the common stock of other entities in order to exert significant influence or control over the other entity. U.S. GAAP and IFRS assume that firms owning between _____ of the voting stock of another entity can exert significant influence

a. 10% and 40% b. 15% and 45% c. 20% and 50% d. 25% and 55% e. 30% and 60%

Business

Who served in the British Royal Marines during World War II, earned the reputation as the "Edward Bernays of Europe" during his long career, and remains a leader in writing standards of practice for public relations in the European Union?

A. Joseph Varney Baker D. Tim Traverse-Healy B. Harold Burson E. Edward D. Howard II C. Daniel J. Edelman

Business