In a sentence or two, summarize the contribution of Philip Crosby to quality management
What will be an ideal response?
In his book, Quality Is Free, Crosby pointed out that the costs of poor quality are understated, and that understatement made it easier for firms to accept low quality results. He also promoted "zero defects" and doing the job right the first time.
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Net income or loss generally arises from transactions with owners who provide net capital to the firm.
Answer the following statement true (T) or false (F)
The three dimensions of competitive position are: a differentiation position, a cost position, and a ________
A) marketing position B) buyer power position C) price rivalry position D) revenue position E) channel access position
Karen has decided to develop a code of ethics for her law firm by starting with the text of the code of ethics of a highly respected law firm of roughly the same size that operates in her state. What is the biggest problem with this action?
a. the threat of plagiarism b. the missed opportunity to solicit employee input c. the likelihood that her managers will ignore the new code d. the likelihood that the other firm’s code will not apply to issues relevant to her firm
Describe how Americans' media habits are changing and how this will affect future media mixes
What will be an ideal response?