Your client is a leader in the artificial Christmas tree industry. Their name is ACT Factory (for Artificial Christmas Tree Factory. The name ACT Factory is well known among retailers and even among consumers for their quality. Their top selling trees are the Super Flocked or (SF), the Ultra Super Flocked (USF), and the Pre-lit Ultra Super Flocked (PUSF). Your client frequently uses the acronyms for the tree styles in house and in agency meetings. They are requesting a campaign to push sales of their top trees and believe using the acronyms in the integrated marketing campaign will be fine. Provide what you would recommend to your client about using these acronyms.
What will be an ideal response?
Answers vary.
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Name an advantage that electronic books offer over paper books.
What will be an ideal response?
Monroe's Motivated Sequence is a five step organizational pattern that is designed for speeches that persuade the audience to take immediate action
Indicate whether the statement is true or false
A good interpretive theory should be aesthetically appealing.
a. true b. false
Which of the following is recommended by your textbook as a way to enhance the effectiveness of your examples?
A. Practice delivery to enhance your extended examples. B. Make your examples vivid and richly textured. C. Avoid using examples drawn from your personal experience. D. All of these answers are correct. E. Both practice delivery to enhance your extended examples and make your examples vivid and richly textured.