The measure of a person's believability is known as what?
A) Qualifications
B) Credibility
C) Endorsement
D) Credentials
E) Objectivity
Answer: B
Explanation: B) Audience responses to your messages depend heavily on your credibility, which is a measure of your believability and is based on how reliable you are and how much trust you evoke in others. With audiences who don't know you and trust you already, you need to establish credibility before they'll accept your messages.
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All of the following statements are true about blogs, except:
A) blogs are often tied in with viral marketing campaigns B) blogs have been created on a wide range of topics C) some blogs permit visitors to post comments, others do not D) blogs are a powerful means of spreading word-of-mouth communications about a product
Which of the following is a demonstrative pronoun?
A) he B) this C) who D) anyone E) either
In the distribution channel for Pizza Hut, channel members are linked by legal agreements that spell out the obligations and rights of each member. This is an example of a(n) ____ vertical marketing system.
A. contractual B. administered C. corporate D. negotiated E. institutional
The main window of a word-processing application is an example of a(n) ________
A) displayer B) visual control C) editor D) container