Which form of advertising is designed to influence demand for a specific brand?
a. Institutional advertising
b. Advocacy advertising
c. Competitive advertising
d. Pioneering advertising
ANSWER: c
Instead of building demand for a product category, the goal of competitive advertising is to influence demand for a specific brand. Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle and other companies begin to enter the marketplace.
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The executives of Bee Hive Honey are proud of the company's management practices, which they believe ensure fair treatment of employees better than union representation does. However, some complaints about working conditions have shown up in the suggestion box. The executives asked the HR manager, Ashley, to plan a system of employee-manager meetings to address issues such as these. As Ashley considers this request, what potential problem should she keep in mind?
A. It is statistically likely that most Bee Hive Honey workers are already represented by unions. B. Unions have never tried to organize Bee Hive Honey's workers, so they can easily make a case that the company organized workers illegally. C. Legal guidelines covering an employer-established system of representation are lengthy and precise. D. Workers tend to think representatives in an employer-established system cannot be counted on to stand up for them. E. It is possible that a management-established system of employee representation may violate the NLRA.
A mock jury ________
A) is a group of individuals who are demographically matched to the actual jurors in a case B) sits in a courtroom during a trial and deliberates on the proceedings at the end of each day C) can be rejected by the opposing attorney through peremptory challenges D) is selected by the judge from a list of potential candidates
Which of the following is not a recognized classification of torts?
A) intentional B) negligent C) strict liability D) contemplated
You should create a slide or canvas only if it accomplishes what purpose?
A) Generates interest in what you are saying and helps the audience follow your ideas B) Illustrates and simplifies complex ideas C) Highlights points you want your audience to remember D) Create a slide or canvas that accomplishes any of these purposes.