The definition of a product-market includes a product type, while the definition of a generic market does not include a product type.
Answer the following statement true (T) or false (F)
True
A product-market definition includes a product type that describes the goods and/or services that customers want, whereas a generic market definition doesn't include any product-type terms.
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Which of the following could be used to increase the tangibility of services and to facilitate prepurchase evaluation?
A) sampling B) comparative advertisements C) image advertising D) print advertising
A transposition error will cause the trial balance to be out of balance by an amount that is evenly divisible by 9
Indicate whether the statement is true or false
The Federal Trade Commission examines advertising from the point of view of a ________
A) vulnerable consumer B) reasonable consumer C) marketer D) competitor E) disadvantaged consumer
Which of the following is not a preferred strategy for avoiding gender-biased language?
A) Use "his or her" consistently throughout. B) Use plural nouns and pronouns. C) Use second-person pronouns. D) Follow a woman's preference in being addressed as Miss, Mrs., or Ms. E) Revise the sentence to avoid the masculine pronoun.