Define the halo effect and the reverse halo effect
What will be an ideal response?
The halo effect occurs when we infer additional positive qualities to people based on a
known positive quality. Thus, if I know you to be a nice person, I may also attribute to you
kindness and gentleness. Conversely, the reverse halo effect occurs when I know you possess a
negative attribute and infer additional negative attributes. For example, I know you to be
stingy with your money, and then consider you rude and selfish as well.
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Theories answer why; strategies answer what; skills answer how; and ethics answers __________ questions
a. who b. where c. when d. whether e. which
Public relations differs from marketing because ________
A) only marketing is concerned about a company's bottom line B) marketing efforts focus primarily on consumers C) public relations efforts focus on a broad range of publics D) B and C E) All of the above.
One of the drawbacks to using survey research is:
a. respondents may not tell the truth, either because they don't remember or because they want to appear different from how they really are. b. the flexibility of surveys. c. the response rates may be too high. d. none of the above is a drawback.
This approach focuses more on nurture. Our different social, economic, and symbolic experiences influence our communication.
A. standpoint approach B. communibiology approach C. role congruity theory D. emotional intelligence