Research has shown that brand matters more in some product categories than in others
a. True
b. False
a. True
You might also like to view...
Changes in the general level of prices within an economy produce:
A. business risk. B. financial risk. C. market risk. D. purchasing power risk. E. liquidity risk.
A DROP-error occurs when the company accepts a bad idea
Indicate whether the statement is true or false
Which of the following is the basic form of compensation?
A) salary plus commission B) spiff C) bonus D) benefits
When taking the direct approach in dealing with bad news, what is the last element of the message?
A) Clarifying and restating a similar situation will never happen again B) Putting the news in context to soften it C) Apologizing for the news D) Assuming responsibility for the mistake E) Announcing how the problem will be fixed, or prevented, in the future