The ________ approach recognizes similar desires, goals, needs, and uses for products and services but tailors advertising to the local cultures and conditions in each market.

A. "concentrated marketing"
B. domestic
C. localized
D. decentralized marketing
E. "think globally, act locally"


Answer: E

Business

You might also like to view...

An estate planning client states her desire to have a document that will make it clear to her family that she does not want to live indefinitely by artificial means in the event she becomes sick or ill and she cannot express her wishes

This client wants: A) a living will. B) a living trust. C) a codicil. D) a resulting trust.

Business

The project team stage of development when a mutually supportive, steady state is achieved is

A) forming. B) storming. C) norming. D) performing.

Business

James Alwine financed a $7,800 fishing boat with a 10% add-on interest installment loan for 18 months. The loan required a 10% down payment. a. What was the amount of the finance charge? b. What is the amount of the finance charge rebate if the loan were to be paid after the 10th payment? (Round to the nearest cent)

Business

The American College Health Association produced the National College Health Assessment (Andy Gardiner, "Surfacing from Depression," February 6, 2006). The assessment indicates that the percentage of U.S

college students who report having been diagnosed with depression has risen from 2000. The assessment surveyed 47,202 students at 74 campuses. It discovered that 10.3% and 14.9% of students indicated that they had been diagnosed with depression in 2000 and 2004, respectively. Assume that half of the students surveyed were surveyed in 2004.Conduct a hypothesis test to determine if there has been more than a 0.04 increase in the proportion of students who indicated they have been diagnosed with depression. Use a significance level of 0.05 and a p-value approach to this test.A) Since p-value = 0.065 > 0.05, do not reject H0. There is not sufficient evidence to conclude that there has been more than a 0.04 increase in the proportion of students that indicate they have been diagnosed with depression. B) Since p-value = 0.025 < 0.05, reject H0. There is sufficient evidence to conclude that there has been more than a 0.04 increase in the proportion of students that indicate they have been diagnosed with depression. C) Since p-value = 0.072 < 0.05, reject H0. There is sufficient evidence to conclude that there has been more than a 0.04 increase in the proportion of students that indicate they have been diagnosed with depression. D) Since p-value = 0.071 > 0.05, do not reject H0. There is not sufficient evidence to conclude that there has been more than a 0.04 increase in the proportion of students that indicate they have been diagnosed with depression.

Business