Which of these aggregate planning strategies is a capacity option?
A) back ordering
B) using part-time workers
C) counterseasonal product mixing
D) changing price
E) promotion
B
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A company that assigns actual marketing costs to customers based on the costs of performing various marketing activities is conducting a customer ________ analysis
A) retention B) relationship C) profitability D) loyalty E) interaction
ABO purchased a truck at the beginning of 2021 for $140,000. They sold the truck at the end of 2022 for $95,000. If the expected useful life of the truck was six years with a residual value of $20,000 and ABO uses straight-line depreciation, which of the following is true regarding the entry to record the sale of the truck?
A. Debit Loss $5,000. B. Credit Gain $5,000. C. Credit Equipment $100,000. D. Credit Accumulated Depreciation $40,000.
A contract for a sale of software generally involves a passage of title from the seller to the buyer.
Answer the following statement true (T) or false (F)
New Moon, the second movie in the vampire love-saga, has been promoted through TV, newspaper, magazine, Web sites, and merchandise. To make sure that all of the promotional messages are coordinated, the studio which produced it should use the:
A. integrated marketing communications approach B. integrated communications management approach C. AIDA concept D. interpersonal and mass communications approach E. coordinated market management approach