A(n) ________ is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services
A) internal proposal
B) unsolicited sales proposal
C) RFP
D) competitive proposal
E) solicited sales proposal
Answer: B
Explanation: B) An unsolicited sales proposal is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services. Your goal is to generate interest in your business proposal and to encourage further discussions.
You might also like to view...
Which of the following best describes off invoice allowance?
A) offering channel members a long period of time before payment is due B) offering channel members below-market interest rates C) offering channel members a discount on orders for a fixed period of time D) offering money to help the channel members sell its products
A separate account for each type of material is kept in a subsidiary ledger called a(n)
a. materials requisition ledger; b. work in process ledger; c. purchases ledger; d. inventory ledger; e. stores ledger
A practice called ________ allows marketers to use online data to target ads and offers to specific customers
A) online listening B) behavioral targeting C) social media tracking D) data analytics E) online targeting
The third level of a product is the ________ around the core benefit and actual product that offers additional consumer services and benefits that enhance ownership of the actual product
A) brand equity B) augmented product C) brand extension D) design E) image