Why do manufacturers like Procter & Gamble spend millions of dollars annually creating and maintaining their brands? Why don't they just manufacture their products and sell them under store brand labels?
What will be an ideal response?
Creating and maintaining national brands allows manufacturers like P&G to retain greater control of their marketing strategy; segmentation, positioning, and building brand equity. Some manufacturers do not have their own brands, reducing marketing costs, but P&G has established brand equity that would be lost if it did not maintain its efforts.
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Indicate whether the statement is true or false