A consumer contest is an example of

A. personal selling.
B. sales promotion.
C. social media.
D. indirect selling.
E. public relations.


Answer: B

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Recording B/AR/CR event data is generally the responsibility of the accounts receivable department, which for good internal control typically reports to the ______________________________ function

Fill in the blank(s) with correct word

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In using the total cost concept of applying the cost-plus approach to product pricing, selling expenses, administrative expenses, and profit are covered in the markup

Indicate whether the statement is true or false

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Expectancy theory is based on the belief that people

A) want to maximize gain and minimize loss. B) bet on the outcomes of a situation. C) strive to receive bigger rewards than others. D) are willing to endure pain to receive the right reward.

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Medical Eye Clinic Corporation enters into a contract with local musician Natalie, who agrees to perform for a meeting of Medical Eye's personnel to be held in its main office building. Before the date of the meeting, Natalie refuses to perform, citing

a higher-paying gig. Meanwhile, Medical Eye contracts to sell the building to Optical Center, Inc, but before the transaction is complete, Perfect Vision Company offers to pay a higher price. Medical Eye reĀ¬fuses to transfer the building to Optical Center. In separate suits by Medical Eye against Natalie and by Optical Centeragainst Medical Eye, each plaintiff seeks specific performance. How might the court rule in each case, and why?

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