One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand
Indicate whether the statement is true or false
TRUE
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Which of the following is not a method for devising an effective omnichannel strategy?
A. Having private events in stores for customers that RSVP through a social media invite B. Using each channel to promote the others, such as highlighting their web address on bags that customers carry from their stores C. Offering varying prices for each channel depending on which channel is most costly to manage D. Offering coupons through e-mail for customers to use in store E. Fulfilling orders placed online through the website from stores to increase shipping speed
Which is not a level of a data flow diagram?
a. conceptual level b. context level c. intermediate level d. elementary level
Procedures
A. assure that all scenarios will be the same. B. enable and facilitate employee behaviors to vary as circumstances change within and across nations. C. are broad guidelines used to assist lower-level managers to handle recurring problems. D. prescribe how certain activities will be carried out. E. are prepared in advance of, and to provide input for, strategic plans.
What are strategic frames?
a. Strategic plans that are developed as part of the change process b. Flexible frames that center around core values c. Sets of assumptions about how the world works that may act as blinders d. Framework to develop change plans and strategic direction