Which of the following is true of marketing through blogs?
A) Starting and maintaining blogs is expensive.
B) Blogs are a form of traditional direct marketing.
C) Blogs are typically used to provide automated responses to consumer conversations.
D) Companies should not monitor blogs if they want to reach customers effectively.
E) Blogs are an inexpensive yet personal way to connect with consumers.
E
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Which of the following is a category of segmentation variables used for industrial marketing segmentation?
A) strategic variables B) operating variables C) interpersonal variables D) supply chain variables
Costs such as transportation-out, sales commissions, uncollectible accounts receivable, and advertising costs are sometimes called:
A. upstream costs. B. direct costs. C. indirect costs. D. downstream costs.
When you screen a phone call, ____.
A. simply state that your colleague or superior is unavailable B. transfer the call if the person insists on being connected C. make it clear that you are screening calls D. none of the above
?Which of the following statements is true of the payback period method of capital budgeting?
A. ?It is the simplest and oldest formal model to evaluate capital budgeting projects. B. ?It directly accounts for the time value of money. C. ?It considers the discounted value of cash flows beyond the payback period. D. ?It always results in maximizing the value of the firm. E. ?It incorporates risk into the discount rate used to solve the payback period.