Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer
What will be an ideal response?
Yes. A consumer is one type of stakeholder. A stakeholder can be a buyer, seller, or investor in a company; a community resident; or a citizen of the nation where the company's goods or services are made or sold. A consumer is the ultimate user of a good or service. Therefore, a consumer could be a stakeholder who is also the ultimate consumer using the product.
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The "step" in creating or repositioning a nonprofit brand which seeks to reveal the most important dimensions and where each competitor stands in the minds of various target audience's perception of the competitive "space" is:
a. Conduct quantitative research b. Decide on the purpose of the brand and who are key audiences c. Conduct qualitative research d. Develop and pre-test an integrated strategy e. Assess brand promise and current positioning
The production budget is prepared in units only, not dollars
Indicate whether the statement is true or false
Assets created by selling goods and services on credit are:
A. Expenses. B. Accounts receivable. C. Equity. D. Liabilities. E. Accounts payable.
A(n) ________ is an official document that gives you the right to carry out a specific activity, such as an outdoor festival.
A. license B. certificate C. permit D. entitlement