The boy in the accompanying figure is using a computer with a ____.
A. keyboard screen
B. touch screen
C. braille screen
D. tab screen
Answer: B
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Which of the following is a source of detection risk?
A. Unstable business environment. B. A nonrepresentative sample. C. Inherent risk assessed too high. D. Poor client controls.
The centroids represent the mean values of the objects contained in the cluster on each of the variables
Indicate whether the statement is true or false
The majority of leadership theories were developed in ______.
a. Great Britain b. the United States c. Japan d. Germany
A person who believes that it is critical for marketing managers to have a thorough knowledge of consumer behavior is likely to agree that:
a. consumers' product and service preferences are constant and unchanging. b. a proper marketing mix for a market can be achieved by understanding consumers' desires. c. consumer decision making always occurs in a step-by-step sequence. d. the level of consumer involvement while buying a product has little impact on the final purchase decision.