Millie and five of her neighbors attended the school board meeting to express their disagreement with the proposal to enlarge class sizes. Millie and her neighbors are an example of a(n) __________.

A. hostile audience
B. selective listener
C. target audience
D. conversion group


Answer: A

Communication & Mass Media

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The five?step persuasive organizational pattern discussed in Chapter 15 is named __________

Fill in the blanks with correct word

Communication & Mass Media

During a public debate over whether companies who use hydraulic fracturing to

extract natural gas should disclose the chemicals they use, an advocate against requiring such disclosure referred to his opponent as a "tree-hugging liberal who would protect the livelihood of owls over humans." By engaging in name-calling, the advocate _____. A) recognizes that due to the many special interest groups that exist, we must profile others with name-calling if we are to preserve liberty B) embraces his duty to talk loudly and with heightened passion so to those with other views will be unable to drown out his voice C) reminds us all of the importance of labeling opponents in such a way as to undermine their credibility and distract from their argument D) fails to recognize or appreciate that demeaning those with different points of view can, in effect, silence them and undermine democratic debate.

Communication & Mass Media

The Communications Act of 1934:

a. established a seven-member FCC b. was given the authority to regulate all telecommunications c. spelled out the responsibility of the license holders to operate their radiostations d. put the telephone under the authority of the FCC e.all of these choices

Communication & Mass Media

After the first day of classes Hadya has already decided that her economics professor is strict ("He said he doesn't tolerate cell phones"), her art professor is flaky ("She came in late because she couldn't find the room"), and her communications professor is fun ("He sat on the desk and started to learn all of our names"). What process has Hadya used in forming her perceptions?

A. selective perception B. thin slicing C. superimposing D. punctuation

Communication & Mass Media