A hotel room in New Orleans during Mardi Gras costs considerably more than it would during the following week. This is an example of
A. status-quo pricing.
B. cost-based pricing.
C. price differentiation.
D. variable pricing.
E. price adjustment.
Answer: C
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Puzzle Company sold merchandise on credit with a list price of $75,000. Terms were 3/10, n/30. Which of the following entries correctly applies the indicated method to record the sale?
A) Gross Price MethodAccounts Receivable 72,750Sales 72,750 B) ?Net Price MethodAccounts Receivable 72,750Sales 72,750 C) ?Net Price MethodAccounts Receivable 75,000Sales 75,000 D) ?Gross Price MethodAccounts Receivable 72,000Sales 72,000
Which of the following statements is true about apparent authority?
A. If the agent justifiably believed he or she had authority, this authority would be apparent. B. Only a general agent can have apparent authority. C. If a third party justifiably believed the agent had authority, the agent's authority would be apparent. D. Only a special agent can have apparent authority.
To record a stock dividend of 30%, debit Stock Dividends for the par value of the shares distributed
Indicate whether the statement is true or false
Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).
Answer the following statement true (T) or false (F)