A variable that cannot be measured in numerical terms is called a _____
a. non-measurable random variable
b. constant variable
c. dependent variable
d. qualitative variable
d
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Marketers communicate a product's value proposition to the target market by implementing a ________
A) product segment B) promotional strategy C) pricing strategy D) distribution strategy E) marketing metric
Which of the following is NOT a component of SWOT analysis?
A. Weakness B. Threat C. Strategy D. Opportunity
What is one of the biggest pitfalls associated with real-time information?
A. It is only available to high-level executives due to the expense. B. It is only available in aggregate levels of granularity. C. It continually changes. D. It rarely changes.
On January 1 of the current year, Dentux Corp. purchases a patent from another corporation for $600,000. The patent has a remaining life of 10 years. The patent is the only asset purchased from that corporation. Also on January 1, Dentux purchases all of the assets of Fenton Corp. Included in the Fenton assets acquired is a patent worth $300,000 that has a 10-year remaining life. What is the
allowable amortization deduction on the two patents? A) $60,000 B) $90,000 C) $80,000 D) $160,000