Answer the following statements true (T) or false (F)

1. Market segmentation entails marketing to consumers based on chronological age alone.
2. The “oldest-old” are more likely to be purchasers of leisure services and retirement housing.
3. With the 25- to 44-year-old population now shrinking, companies will increasingly need to reach older age groups in order to be successful.
4. Older people tend to think of themselves as younger than their actual age.
5. Promotion of anti-aging products is based on age denial and tends to reinforce attitudes of ageism widespread in our society.


1. False
2. False
3. True
4. True
5. True

Social Work & Human Services

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Social Work & Human Services