________ produce fundamental changes that can transform a company or even revolutionize an industry, while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.
A. Technological breakthroughs; product-market breakthroughs
B. Incremental innovations; radical innovations
C. Radical innovations; incremental innovations
D. New technologies; new paradigms
Answer: C
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When brand equity is measured using estimates of the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value, the method is:
A) financial value B) market value C) revenue premium D) consumer value
A product's life-cycle cost is the sum of the purchase price and the costs of acquiring, using, owning, maintaining, and disposing of the product
Indicate whether the statement is true or false
Signs are frequently used to teach and reinforce behavioral rules in service settings
Indicate whether the statement is true or false
The full benefit of coordination is achieved when
A) all adjacent pairs of supply chain partners are coordinated. B) the entire supply chain network is coordinated. C) the POS data is shared with the manufacturer. D) the POS data is shared with the retailer.