Nike's "swoosh" is an example of a(n) ________.

A. advertisement
B. logo
C. marketing message
D. None of these.


Answer: B

Business

You might also like to view...

When a division is operating at capacity, the transfer price should be ________.

A) based on opportunity cost B) a market-based transfer price C) a cost-based transfer price D) the total manufacturing cost

Business

If there are 300 units available at source 2, state the constraint for source node 2

What will be an ideal response?

Business

A fast-growing company with many high net present value projects may maximize shareholder

wealth by NOT paying a dividend. Indicate whether the statement is true or false

Business

Companies HD and LD have identical tax rates, total assets, and return on invested capital (ROIC), and their ROIC exceeds their after-tax cost of debt, (1-T) rd. However, Company HD has a higher debt ratio and thus more interest expense than Company LD. Which of the following statements is CORRECT?

A. Company HD has a lower ROA than Company LD. B. Company HD has a lower ROE than Company LD. C. The two companies have the same ROA. D. The two companies have the same ROE. E. Company HD has a higher net income than Company LD.

Business