Persuasive speakers can advance fact, value, or policy

A. evidence.
B. warrants.
C. rebuttals.
D. claims.


D

Communication & Mass Media

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What topic would be most appropriate for a speech of demonstration?

A. the concept of rhetoric B. how to give mouth-to-mouth resuscitation C. the causes of World War I D. the layers of the skin

Communication & Mass Media

The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as ______________

A) goals analysis B) focus groups C) a communication audit D) problem/opportunity identification E) the Potter Box

Communication & Mass Media

Many people misunderstand the term "persuasion," believing that it only applies to __________.

A. reversing an audience's beliefs or behaviors B. moving the audience from attitude to action C. inducing a specific action D. motivating listeners to pursue a higher level of needs

Communication & Mass Media

On Tuesdays I have my first class at 9:45 _______

_____ . a. AM b. A.M. c. a.m.

Communication & Mass Media