Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?
A) gross profit
B) customer retention
C) sales-to-assets ratio
D) accounts receivable
E) earnings per share
B
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What is one critical indication that an MPR campaign is becoming successful?
A) Journalists call for more information. B) Media mentions diminish significantly. C) A firm launches an advertising campaign. D) The media stop reporting your story. E) A firm develops a crisis communication plan.
A credit-based score that insurers claim is highly predictive of future claims costs is an individual's
A) combined ratio. B) loss ratio. C) insurance score. D) underwriting score.
What is the cost of the marginal cash discount? (See Table 14.7)
A) $768,750 B) $300,000 C) $307,500 D) $230,625
A financial plan should be
A) prepared when you graduate from college and carefully followed thereafter without changes. B) prepared when you graduate from college and carefully followed until you retire when you will no longer need one. C) prepared when you graduate from college and reviewed/adjusted as events such as marriage, job changes, birth of children, and retirement necessitate. D) prepared only in a rough outline as it will change too often to make anything more detailed feasible.