In a direct marketing channel, there are no intermediaries between the buyer and the seller.
Answer the following statement true (T) or false (F)
True
In a direct marketing channel, there are no intermediaries between the buyer and seller. For example, an individual who sells blankets and scarves at craft fairs and on websites like Etsy and eBay would sell directly to consumers, representing a direct marketing channel.
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Fill in the blank(s) with the appropriate word(s).
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