Explain what type of lead is used in these sentences: It’s two o’clock in the morning. Do you know where your children are? More important, do you know where your cat is? Research finds that cats wander up to fifty miles away from their homes.
What will be an ideal response?
Answers vary.
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If the Commission determines that a voluntary settlement cannot satisfactorily be achieved with an advertiser, then it typically will seek a binding
a. class action lawsuit. b. cease and desist order. c. license revocation. d. public warning.
How did Dominos' management respond to research findings on its pizza in 2008?
a. They admitted shortcomings and pledged to do better b. They publicized the negative research findings in an ad campaign c. They glossed over the findings and stayed on track anyway d. They admitted shortcomings and pledged to do better and they publicized the negative research findings in an ad campaign
The CLOROX Ick Awards hired ______ to host a live awards show.
A. professional athletes B. comedians C. local celebrities D. soap opera stars
Which communication theory explains the following nonverbal behavior?You enter a crowded elevator, turn around, refrain from talking or touching anyone, and stare at the numbers as they go up or down
a. Hall's Low-High Context Theory b. Immediacy Theory c. Other-Oriented Theory d. Giles' Expectancy Violation Theory e. Hofstede's Uncertainty Reduction Theory