You are writing a story on the local sports team hiring a new coach and are preparing to attend the new coach’s introductory news conference. Which of the following is an example of a proactive approach to thinking critically about the story?

A. asking the team’s public relations department for talking points
B. creating a checklist of the information you need to gather at the conference to complete your story
C. letting the coach’s speech at the conference shape your coverage
D. waiting to read other stories on the hiring and synthesizing the most effective parts of those stories


B. creating a checklist of the information you need to gather at the conference to complete your story

Communication & Mass Media

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The ________ gives the speaker important auditory and verbal resources for accomplishing his or her

purpose. Fill in the blanks with correct word

Communication & Mass Media

According to the reading, an analysis of organizational change must clearly specify:

A. what must be done B. the actual significance of the problem(s) C. who might resist change D. who has relevant information

Communication & Mass Media

Jacob was sure that his audience would notice every mistake he made during his speech. This belief is known as ______________

Fill in the blank(s) with the appropriate word(s)

Communication & Mass Media

When there is a winter storm warning in effect, the weather team comes on the television and tells the public their predictions and expectations. This best represents which communication model?

A. transactional B. important C. linear D. interactional

Communication & Mass Media