List the steps in the segmentation, targeting, and positioning process.
What will be an ideal response?
Segmentation: step 1, establish overall strategy or objectives; step 2, use segmentation methods
Targeting: step 3, evaluate segment attractiveness; step 4, select target market
Positioning: step 5, identify and develop positioning strategy
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Pick a foreign market and a product. Research the alterations that are necessary for the product to be allowed in that market (e.g., package design, labeling).
What will be an ideal response?
The Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 was an attempt to meet the complaints of the business community with regard to the ________
A) increase of unemployment insurance for debtors facing bad times B) issues related to the Bankruptcy Reform Act of 1978 C) increase in the number of filings for personal bankruptcy D) allegation that debtors had begun evading payments to creditors
On March 15, Alan Company purchased 10,000 shares of Cameo Corp. stock for $35,000. The investment is classified as available-for-sale securities. This is the company's first and only investment in available-for-sale securities. On June 30, the stock had a fair value of $34,000. Alan should do which of the following:
A) Record a debit to the Fair Value Adjustment-AFS account. B) Record an increase to the Unrealized Loss—Equity account. C) Report a decrease in the Gain on Sale of Investment income statement account. D) Report an increase in the asset section of the balance sheet. E) Record an increase to the Unrealized Gain—Income account.
Which of the following is true regarding pension accounting and reporting for state and local governments?
A. The Statement of Changes in Fiduciary Net Position reports "additions" and "deductions," computed on the accrual basis. B. When the General Fund makes a contribution to a pension trust fund, the account "Expenditures" is debited. C. Both of the above. D. Neither of the above.