According to creativity consultant Roger von Oech, the ________ role in the creative process is to search for new information and pay attention to unusual patterns.
A. Judge
B. Warrior
C. Researcher
D. Explorer
E. Artist
Answer: D
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A(n) ______ begins with the birth of a new technology and ends when it is replaced by a newer, substantially better technology.
a. technology adoption curve b. technology cycle c. systems process d. innovation period
A speech where the speaker has carefully prepared notes and an outline and has practiced a great deal is a(n) ______.
a. mediated presentation b. extemporaneous presentation c. manuscript presentation d. memorized presentation
In response to an allowable claim made by a customer to a firm, a(n) _____ letter is usually sent by the firm to the customer
Fill in the blank(s) with correct word
Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer, listener, or reader profile of the communication channel being considered. The agency is most likely trying to avoid noise problems associated with
A. lack of clarity in the message. B. a flaw in the medium. C. competing messages. D. an extended feedback loop. E. a poor choice of medium.