A new trend in marketing is toward customerization. Describe what customerization is and how marketers are using it
What will be an ideal response?
Customerization combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product or service offering of their choice. A company is customerized when it is able to respond to individual customers by customizing its products, services, and messages on a one-to-one basis.
You might also like to view...
Who is more likely to form relationships online?
A. men b. women c. androgynous individuals d. gay men
Meg always knew she wanted to become a veterinarian. To do so, there would be a lot of daily discipline and studies in front of her. Daily she would revisit her educational goals and she would re-envision her future in becoming a veterinarian. Which habit is Meg practicing?
A. habit 1: be proactive B. habit 2: begin with the end in mind C. habit 4: think win-win D. habit 5: seek first to understand, then to be understood.
Big Red Drinks, Inc contracts to buy two tons of cranberries from Super Fruits, Inc The contract states that Super Fruits is required to ship the cranberries to Big Red Drinks by Speedy Wind Air Freight. The contract is A) a bill of lading
B) a destination contract. C) a shipment contract. D) a warehouse receipt.
You should try to make sure you get a representative response when you give a questionnaire
Indicate whether the statement is true or false