Charlotte works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of a toy have been found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Charlotte tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Christopher, a crisis communication expert at a local college. Christopher suggests that Charlotte's company develop crisis communication policies to deal with these negative _____________ issues in the future.
A. press release
B. integrated marketing communication
C. product placement
D. public relations
E. viral marketing
Answer: D
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Holding hands near or over the mouth may present problems for those who ________.
A. have a vision impairment B. rely on reading lips to understand messages C. communicate well with you D. recognize your message is one of certainty
According to the chapter case, ABB decided to switch from its existing corporate intranet for all of the following reasons except:
A) the intranet was too expensive to maintain.
B) the intranet was too static and outmoded to meet its current needs.
C) the intranet had poor capabilities for searching for information.
D) the intranet lacked collaboration tools.
E) the intranet was confusing and inefficient.
Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition
A) real repositioning B) competitive depositioning C) psychological repositioning D) biased repositioning E) attribute repositioning
Mark Carroll believes in having the members of his team involved in the decision-making process as much as possible. He has brought a recent college graduate onto his team. After observing this new team member for several months, he has seen that he is very knowledgeable and skilled in his area. However, Mark has also observed that this recent graduate is still unsure of his own skills. According to path-goal, the best style to use with this new team member would be ______.
a. directive b. supportive c. participative d. achievement-oriented