A donor contributed $500,000 to the city stipulating that the money be invested and that the earnings thereon be used for maintenance of the a band shell in the city's park. The $500,000 would most appropriately be recorded in a(an):
A. Private-purpose trust fund.
B. Permanent fund.
C. Endowment fund.
D. Custodial fund.
Answer: B
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Which of the following is an operational component of marketing channel performance?
A) product assortment B) sales revenue C) service quality D) customer value E) profitability
A retailer that sells product online through their website but does not accept that product to be returned to their store if the customer is not satisfied with it is not yet fulfilling a(n) ________ strategy.
A. multilevel network B. omnichannel C. cross migration D. single channel E. multichannel
A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public
A) internal B) general C) government D) citizen-action E) media
Accounts receivable are classified as current assets because:
a. it varies from period to period. b. it cannot be placed under any other category of assets. c. these are expected to be collected quickly. d. it is always collected within three months.