How did Exponent attempt to sustain outreach and engagement throughout the holiday season?

a. by showcasing customer creations that used coffee and ginger
b. by conducting an online contest involving customers’ recipes
c. by creating videos of customers in their kitchens at home
d. by working with prominent bloggers to create cookie recipes


d. by working with prominent bloggers to create cookie recipes

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. When your story includes complex budget figures and you are not sure the math adds up, you should ask an expert for help. 2. Meeting stories should leave out minor details in favor of the important facts so that readers understand why the meeting should matter to them. 3. If a committee votes overwhelmingly to approve a measure, the most interesting source would be someone who voted yes. 4. Anything worth reporting on is worth publishing. 5. A game story that describes two teams contending to avoid the worst record in the league can be interesting to readers.

Communication & Mass Media

Where can we often find the associative friendship?

A) home B) family C) between spouses D) the workplace

Communication & Mass Media

During strategic planning, you will engage in identifying the __________.

A. purpose, constraints, opportunities, and means B. topic, means, specific purpose, and organizational pattern C. rhetorical situation, the occasion, and the speaker D. thesis, purpose, constraints, and opportunities

Communication & Mass Media

To help an audience understand a new or confusing concept, a speaker should employ all of the following techniques EXCEPT:

a) graphic models. b) logical definitions. c) etymological examples. d) typical examples.

Communication & Mass Media