Marketing efforts that require little capital are called ________.

A. pure promotions
B. hybrid promotions
C. mixed-model promotions
D. bootstrap marketing


Answer: D

Business

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Leaders want ________ who are productive, reliable, honest, cooperative, proactive, and flexible.

A. employers B. clients C. superiors D. peers E. followers

Business

The 3M Corporation, one of the most highly innovative companies, uses corporate venturing activities to promote innovation. An advantage of this approach is that

A. new ideas are not well received. B. employees must be constantly reminded to think entrepreneurially. C. the ability to change is considered a core capability. D. employees are not willing to change.

Business

B & B Manufacturing produces a single product. Last year, the company produced 10,000 units out of which 9,500 were sold. There were no units in beginning inventory. The company had the following costs: Variable costs per unit: Production $6.00 Selling and administrative $2.00 Fixed costs (total): Production $15,000 Selling and administrative $10,000 Refer to the information provided for B & B

Manufacturing. What is the unit product cost using absorption costing? A) $ 8.00 B) $ 6.00 C) $ 7.50 D) $10.50

Business

________ is the process of reaching an agreement through discussion between two parties to a dispute

A. Inquiry B. Mediation C. Negotiation D. Conciliation

Business