Which of the following is a benefit of publicity that advertising cannot offer?
A) reach
B) third-party endorsement
C) placement of information provided to media
D) frequency
B
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Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?
A) The products are complex and require extensive after-sales service. B) The products are intended for business-to-business markets rather than consumer markets. C) At least one marketing intermediary takes ownership of the products and controls distribution. D) Telemarketing and digital marketing are an integral part of the distribution system. E) The marketing channel uses one or more intermediaries who are a part of the company.
Effective use of Supply Chain Management software is generally expected to provide all of the following benefits except:
A. Better communications with suppliers. B. Reduced gross margins. C. Lower production costs. D. Reduced inventory carrying costs.
When a company receives a product previously ordered, a recordable transaction has occurred
Indicate whether the statement is true or false
Illusory promises require both parties to perform their contractual obligations
Indicate whether the statement is true or false