Kristopher works for the marketing department of a large firm. His job involves using information provided by the company's CRM system to write email and text messages to customers that appeal to their specific needs and characteristics

Kristopher is involved in the ________ step of customer relationship management.
A) customer identification
B) customer authorization
C) customer differentiation
D) customer loyalty
E) customization


E

Business

You might also like to view...

The UCC permits disclaimers of warranties

A. under no circumstances. B. if the buyer was unaware of the warranties. C. when the seller disclaims properly. D. when allowed by common law.

Business

Current GAAP requires a company to disclose the fair value of its financial instruments and to disclose all significant concentrations of credit risk due to its financial instruments. The FASB's rationale for this disclosure includes allowing readers to

A) better identify major customers. B) compute each company's risk. C) better determine a company's financial flexibility. D) compute liquidity ratios.

Business

Suppose you borrowed $15,000 at a rate of 8.5% and must repay it in 5 equal installments at the end of each of the next 5 years. By how much would you reduce the amount you owe in the first year?

A. $2,404.91 B. $2,531.49 C. $2,658.06 D. $2,790.96 E. $2,930.51

Business

If you have unique, strong or important qualifications, but don't have a lot of work experience, what should be included in the résumé?

A) Career Objective B) Summary of Qualifications C) Career Summary D) Work History E) Accomplishments

Business