Define promotion and discuss its role in a company's marketing mix.
What will be an ideal response?
Promotion is communication by marketers that informs, persuades, and/or reminds potential buyers of a product to influence an opinion or elicit a response. It is a vital part of the marketing mix because few goods or services, no matter how well developed, can survive in the marketplace without effective promotion. It also informs the consumer of the product's benefits, thus positioning it in the marketplace. The main function of promotion is to convince target customers that the goods and services offered provide a competitive advantage over the competition.
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The amount foreign citizens, firms, and governments invest in a country minus the amount that the country's citizens, firms, and governments invest abroad is
A. the trade balance. B. the balance on current account. C. the capital-account balance. D. the balance on capital and financial account.
The Environmental Impact Statement (EIS) is a procedural requirement for any action that might affect the environment.
Answer the following statement true (T) or false (F)
The main objective of the ISO 27000 series is to provide a model for establishing, implementing, operating, monitoring, maintaining, and improving information security.
Answer the following statement true (T) or false (F)
Federal tax law does not allow the rapid write-off of plant assets
Indicate whether the statement is true or false