Many firms prefer to distribute directly to the final customer or consumer because they
A. believe they can serve target customers at a lower cost.
B. can use the Internet to make direct distribution easier.
C. think they can do the work more effectively than intermediaries.
D. want to control the whole marketing job.
E. All of these are reasons why firms may prefer direct distribution.
Answer: E
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A. 92 B. 85 C. 64 D. 24
Refer to the following information for Tolan Corporation:
• Common Stock, $1.00 par, 106,000 shares issued, 100,000 shares outstanding • Paid-In Capital in Excess of Par—Common: $2,190,000 • Retained Earnings: $920,000 • Treasury Stock: 6000 shares purchased at $21 per share If Tolan resold 2500 shares of treasury stock for $22.50 per share, which of the following statements would be TRUE? A) The Treasury Stock account would decrease by $26,250. B) The Paid-In Capital in Excess of Par—Common account would increase by $2500. C) The Treasury Stock account would decrease by $52,500. D) The Retained Earnings account would increase by $56,250.
A major advantage of the Traditions training at Disney is that ______.
a. It teaches new employees the Disney culture. b. It reduces the cost of the Disney experience. c. It helps benchmark the best employees against one another. d. It breaks down status barriers between top management and employees.
Held-to-maturity securities that will mature within one year are classified as short-term investments and valued on the balance sheet at fair value
Indicate whether the statement is true or false