Which of the following holds true for a general partnership where there is no partnership agreement varying the usual provisions of partnership law?
A) Partners divide profits equally.
B) Partners divide profits in proportion to the work they do.
C) Partners divide profits in proportion to the capital they contribute.
D) Partners enjoy limited liability for the partnership's debts.
A
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Costs, such as the marketing manager's salary and product-related advertising and promotion expenses, are examples of:
A) development costs. B) variable costs. C) direct fixed costs. D) overhead costs.
Michael withstood a large amount of company opposition and he made the hard decision to be fully honest about the company product recall. He felt good about his decision believing it was the right thing to do even if it was an expensive recall for the company. Which component of ethical behavior is Michael demonstrating?
A. component 1: moral sensitivity B. component 2: moral judgment C. component 3: moral motivation D. component 4: moral character
A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
a. selects one segment of a market with a goal to satisfy its members. b. faces a high potential cost from cannibalization of products. c. develops and maintains a common marketing mix for its products. d. results in sterile, unimaginative product offerings.
When deciding on distribution plans for specialty products, companies generally ensure that the items are:
a. made directly available to a consumer through a salesperson, direct mail, or direct response advertising. b. relatively inexpensive and merit little shopping effort. c. always marketed as unsought products. d. distributed to only a few stores in a geographic area.