Retail Store Online Survey As marketing director for a large chain retail clothing store for young people, it is your job to collect data on the buying habits of 18- to 24-year-old customers. You want each of your customers to complete an online survey
within five days after the date of their purchase. This information provides the current information you need for product development, marketing, and customer service. Required: Write a persuasive message asking buyers to complete the online survey. Your message will be included with the receipt given to each customer at the time of purchase.
1 . Write the message inductively, beginning with a short, attention-getting headline.
2 . Introduce the idea of completing the survey and generate interest in completing it.
3 . Present the benefits to the customer of completing the survey. Provide incentive.
4 . Encourage the customer to complete the necessary action and provide instructions.
A proposed solutions follows.
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