If Colgate packages two tubes of toothpaste together to sell at a special price, it is an example of a:
A) cross-ruffing premium
B) rebate
C) bonus pack
D) self-liquidating premium
C
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Retailers can target their customers more effectively by using only a single channel to reach them
Indicate whether the statement is true or false
An advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time
Indicate whether the statement is true or false
A firm has a profit margin of 15 percent on sales of $20,000,000. If the firm has a debt of $7,500,000, total assets of $22,500,000, and an interest cost on a total debt of 5 percent, what is the firm's return on total assets (ROA)? (Round answer to two decimal places.)
A. 8.47% B. 10.94% C. 12.02% D. 13.33% E. 15.18%
For a certain item, the cost-minimizing order quantity obtained with the basic EOQ model is 200 units, and the total annual inventory (carrying and setup) cost is $600. What is the inventory carrying cost per unit per year for this item?
A) $1.50 B) $2.00 C) $3.00 D) $150.00 E) not enough data to determine