The goal of sending an unsolicited sales proposal is to _____
A) understand the needs of your audience
B) generate interest in your business proposal and to encourage further discussions
C) acquire information from your audience about which products and services they are using at present
D) acquire information from your audience about expected future trends in the market
E) acquire details about your competitor's proposals from your audience
Answer: B
Explanation: B) An unsolicited sales proposal is essentially a targeted marketing letter directed to someone who you believe may benefit from your products or services. Your goal is to generate interest in your business proposal and to encourage further discussions.
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