Word-of-mouth communications are most effective for _______________ products.
Fill in the blank(s) with the correct word.
personal service
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Sales promotions targeted toward final buyers are called consumer promotions
Indicate whether the statement is true or false
Companies use the cash they generate from operations for investing in ________
a. temporary investments to earn additional revenue b. long-term investments in the stock of other companies for strategic reasons c. current operations d. All of these choices.
The ethical decision-making framework includes all of the following steps except
A. brainstorm alternatives. B. promote the firm's corporate social responsibility efforts. C. choose a course of action. D. gather information and identify stakeholders. E. identify issues.
At a local fair, Ford hosted a booth and brought several models of its cars for customers to sit in and look at up close. Customers were then encouraged to fill out a comment card letting Ford know what their favorite model car was. At the end of the fair, one comment card would be chosen by the company and that person would win the car of their choice. This is an example of
A. a contest. B. a premium. C. a coupon. D. a deal. E. a sweepstakes.